At the heart of 10 Second Hospitality is our flagship course, The 10 Second Server—the foundation for everything we teach.

It gives servers the skills and confidence to have better conversations, make better recommendations, and match guest expectations with reality.

The result? Happier guests. Better experiences. Higher sales. Bigger tips.

Because when the guest wins, everyone wins.

A fast, practical, and entertaining 90-minute course that will change the way you sell.

Great servers don't just take orders—they create experiences.

In this engaging 1.5-hour course, you'll learn how to confidently "romance" any item on your menu in just 10 seconds. Whether it's wine, cocktails, beer, or food, you'll discover simple techniques to create excitement, tell a compelling story, and guide guests toward choices they'll genuinely love.

The focus isn't on selling the most expensive item—it's on matching guest expectations with reality. When guests receive exactly what they were hoping for (or even better), everyone wins.

You'll learn how to:

  • Create desire with a memorable 10-second description.

  • Read your guests and recommend with confidence.

  • Match products to different tastes and expectations.

  • Increase guest satisfaction and loyalty.

  • Naturally increase sales without feeling pushy.

  • Earn bigger tips by creating exceptional experiences.

Fun, interactive, and packed with real-world hospitality insights, The 10-Second Server

gives you skills you can use on your very next shift.

The Workflow

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Step One

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Step Two

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Step Three

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HELPING HOSPITALITY PROFESSIONALS BECOME UNFORGETTABLE!

$99

Build confidence. Learn the fundamentals.

  • 10 Second Server

  • Wine FUNdamentals

Go beyond the basics.

COMING SOON!!

  • Everything in "10 Second Essentials"

  • In-depth product knowledge courses (6 in total)

  • Access Hospitality Shorts

    Enjoy unlimited access to an ever-growing library of bite-sized hospitality videos packed with practical tips, product knowledge, and service techniques you can use immediately.

The Smarter Way to Train Hospitality Teams.

  • For your Hospitality Business with multiple team members

  • Group Access

    Preferred team pricing on 10 Second Essentials or 10 Second Explorer

  • Custom Training Portal

    A dedicated online learning space tailored to your restaurant, team, and training needs.

  • Menu Description Support Optional assistance creating effective TIPS Descriptions for your food and beverage menu.

  • Live Training

    Optional online or in-person sessions to reinforce learning, build confidence, and support your team.

  • Customized Training Solutions

    Additional courses, menu-specific resources, and expanded training can be developed to meet the unique needs of your business.

FOR MORE INFORMATION EMAIL:

paul@thecurioussommelier.com

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